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If you haven’t done en primeur tasting at the winery yet, you’ve been missing out on a very unique and historical wine experience! En primeur tasting (also known as wine futures) lets you try a wine at its infancy while it’s still aging in the barrel. The tradition goes all the way back to the 18th century, and although times have changed, what hasn’t changed is the great deal that buying wines in futures presents.
Besides being a novel wine experience, buying futures can be an astute investment. Buying en primeur means you’ll have to wait up to two years before your wine is bottled and released. A lot can happen in that time, which can make it a risky investment, but also highly exciting with a huge upside. The uncertain outcome is offset by the ability to purchase the wine at a highly discounted rate compared to the retail price of the wine once it is bottled. For example, the Charles B. Mitchell Grand Reserve usually retails for $48 per bottle, but when you purchase a case en primeur, it comes out to $25 per bottle. When you consider that the Grand Reserve consistently performs year after year, it truly becomes a great deal.
Make sure to give en primeur a try next time you’re at the winery. You’ll never know what you’ll discover.
Click the button below to view our currently available futures: